Closing the gab between my idea and actualizing a global "feel good, happy brand"
that I believe can have a positive impact on the world.
WHY AM I DOING THIS?
I'm an artist and idealist. I want to convey the importance of self love, respect for the Earth and all living creatures on it....To teach kids the importance of inner peace and happiness, compassion and gratitude, and acceptance of diversity. I want to set in motion a force for good, to be a catalyst for positive change in the world and an example of love...But most importantly, to inspire others to do the same. Each of us has the power to make a difference in the world, and collectively we can change it.
WHAT IS THE PURPOSE OF MY IDEA?
To create a line of products that support a larger cause. As an artist I am constantly asking myself, "How can I make the most impact in this world while I'm here...To have made a difference in a huge way...To reach a global audience...?". Well, I keep coming back to licensing...If a percentage of sales for each product went right back to charity then not only am I making an impact, but every person who supports the brand will be as well.
PLANET PERFECT APPEALS TO OUR TRUE NATURE
Planet Perfect touches the hearts and souls of the young and old - it is the ultimate happy brand with a purpose! It reminds us of our importance in this large world and how ultimately we are all connected. It is our true nature to give, there is good inside all of us, and we CAN make a difference in the lives of others - and let's face it, there is no better feeling in the world than to be able to do that!
WHO IS THIS AIMED AT?
Kids who will shape the future of this world and the parents who raise them.
HOW WE CAN TRIAL THIS IDEA IN A SMALL WAY FIRST...
I've set up an online store with branded merchandise to give an idea of what a collection of products would feel like. Having several years of experience in Entertainment Marketing field I feel this is also an opportunity for a corporate brand or celebrity to partner with. I would also love to create an app to introduce the characters to the world, opening up the door to licensing opportunities, and in turn donate money to charity by downloading it...The possibilities are endless!
WHAT END RESULT AM I AIMING FOR?
To have created a successful global brand that contributes proceeds to charity, while spreading a positive message of love throughout the world.